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AI Marketing – What Your CMO Wont Tell You, The Truth About Marketing

How can you win a game you can’t keep score of? How is there any fun or enjoyment in a game that you cannot win, simply because you do not know the score? The game is advertising, and m...

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Grow Your Business Using Lead Magnets, 2017-Style

Have a Specific Goal for Each Marketing Campaign When you set up an ad campaign and you start pouring money into to it, ask yourself, “What is the goal of this campaign?” Obviously, the g...

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Ecommerce for Small Businesses 101  

What Ecommerce Does for Small Businesses: While selling products or services the traditional way will most likely never go out of fashion, the rise of ecommerce has completely transformed the...

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Native Ads and Digital Display: The Latest Advertising Trends

You’ve noticed, perhaps, that over the past several years digital advertising trends have changed a lot. Methods like pop-up ads and pre-roll videos just aren’t good enough anymore because t...

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8 Ways to Immediately Increase Your Website Traffic

Business owners can sometimes feel overwhelmed when it comes to navigating the world of digital marketing. There's so much to keep track of, and for small businesses and startups that don't ...

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Viral Marketing for Small Businesses 101

By constantly coming up with new, creative ideas and implementing them in interesting, top quality campaigns, viral marketing experts can help business owners gain a competitive advantage in...

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Content Marketing for Small Businesses 101

Content marketing can quickly and efficiently draw your target audience to your website through high-quality content creation practices, such as article writing and pitching to authoritative...

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Social Media Marketing for Small Businesses 101

Social media marketing is a powerful tool many small business owners use for connecting with both returning and potential customers. To help you build a strong social media presence and supp...

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Boosting Your SEO with Influencer Marketing

What is influencer marketing? Well, in any industry, how you advertise and market your product has a lot to do with what other people are saying about your product. If the people talking about y...

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Optimizing Your Products: Understanding The Relationship Between SEO and Ecommerce

The world of SEO is vast, and there are many different factors to keep in mind when optimizing your website. However, does this apply for an ecommerce website? Does traditional SEO apply here, a...

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Branding for Small Businesses 101

If marketing and advertising are what gets people to notice you, branding is what ensures they will always recognize you. Some people correlate branding with advertising or marketing and ...

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Web Design Trends: The Best of the Best

During introductions, most of us try to make a good first impression. However, it’s often overlooked that this is equally as important when it comes to websites. During the first minute or so,...

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Digital PR for Small Businesses 101

Like traditional PR, digital PR employs various strategies to spread the word about your small business and develop a positive brand image. However, what makes digital PR more efficient is that ...

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The Content Marketing Strategy You Don’t Want to Ignore in 2017

Online content marketing is hot right now. Companies today are more willing to expand their marketing budget and you have to be aggressive if you want to get a piece of the pie. This is despi...

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Developing a Powerful Social Media Marketing Strategy for 2017

In this day and age, social media should be an important part of every company’s marketing campaign, no matter their size or industry. The digital age is in full swing, and everybody knows ...

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How You Can Use Social Media Branding to Your Business’s Best Advantage in 2017

With the new year here, brands have much to gain from social media marketing and even more to lose if they fail to adopt a viable strategy as the times change. One of the reasons this is so i...

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How to Use Social Media in Your Professional Networking – R6S

With the expansion of internet businesses, online networking has swiftly overshadowed connecting with potential partners face to face. This is understandable for a number of reasons. Instead of ...

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How to Hire an Online Marketing Agency

When you start working with a new online marketing agency, there's always the question of what items you need to provide and how much you need to give an outside agency access to. This is called...

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How an Integrated Digital Marketing Helps Promote your Business – R6S

Running a business is time-consuming and hectic. You have to deal not only with the day-to-day, but also the marketing, advertising and social media components of your brand. This cannot only ta...

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Save Your Money with an Online Marketing Agency | R6S

Online marketing is a constantly changing industry. While it used to be as simple as planning a campaign and executing it, the growth of the digital medium have made things a bit more complicate...

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Increase Sales through B2C Marketing with SEO and Social Media

B2C companies (business to consumer) have become increasingly popular with the rise of the Internet, which has enabled both large and small-business owners to reach a bigger audience and increas...

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4 Triggers to Go Viral on a Social Media Platform

You have probably seen other companies spread around the internet, seemingly out of the blue. For example, there may be a new product video or other content that gathers ten million hits over ni...

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How to Gain Brand Ambassadors Through Social Media

Amazon. Starbucks. Apple. Off the top of our heads, we can all think of brands that have a loyal group of consumers. Most of the time these loyal customers recommend their favorite online shoppi...

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Investing in Off Page SEO: Online Reputation Management Explained

Every company will probably experience a customer complaint or setback during their time doing business. These can range from very small complaints that have a minor impact, to extensive and ext...

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Steps to Expand Your New Business with Online Marketing – R6S

Who is your audience? What is your core target market? What demographics are you trying to reach? Most businesses already have an answer to these questions. But what about new markets? When you...

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9 Important Steps for Company Branding and Promotion

A major and often missed opportunity I have seen companies make is letting their online press room lag behind other pages on their site. The rest of the site covers basic pages from blogs filled...

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Steps to Improve Business Promotion and Sales with an Online Presence

In an ever-changing market, companies are constantly regulating their marketing strategies to reach their target audience. Means, method, and execution strategies all evolve. However, the one th...

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B2B Marketing Strategies from a B2B Internet Marketing Agency

In the days before the internet, sales were made with some kind of human interaction. People would go to stores or buy over the phone, but we now live in a digital world. This means the way comp...

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Market Strategies to Build Market Share with Digital Marketing

A company’s market share is one of the most important aspects of doing business in a highly competitive world. Yet, despite its importance, many companies ignore market share and instead focus...

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How to Increase Sales Locally with a Digital Marketing Firm | R6S

How Outsourced Digital Marketing Can Help You Increase Local Sales Without Significantly Increasing Costs The most successful way to gain and keep customers nowadays is to promote your busine...

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Break the Fourth Wall with Clever Video Ads Through Social Media

Being able to make a product exciting to the right audience is key to what we do. But how can we make a boring product catch on and be engaging? This article, written by Desireé Duffy, first...

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How Outsourcing Digital Marketing Services Can Bring More ROI

When you’re running a business, time is precious. Marketing, social media, and promotion of your brand are essential but such activity can take up a large percentage of the company’s time no...

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The Great Debate: Facebook Vs. Ad blocking And What You Need To Know

Last week, Facebook launched itself into the middle of the ongoing adblock debate. The social network revealed its plans to thwart adblock technology by making their ad requirements identical to...

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Capitalizing on Trends for Digital marketing from SEO to Content Marketing | R6S

Businesses and brands are always evolving in order to survive in the ever-changing online marketplace. They must continuously interact with the online world to meet the transient consumer demand...

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Keeping Up With Tech: The Next Step to your Digital Marketing Plan

We are in the age of a global technological burst. Technology is changing and evolving faster than ever, and keeping your business up to date with this growth requires being able to adapt to cha...

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Social Media Marketing Matters for your Business

Inspirational quotes and cats aren't all social media consists of. Many industry leaders don't see the intricate impact of social media on their company's SEO, branding, PR, and marketing strate...

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Step Up Your Business Game with the Pros and Cons of Outsourcing

Believe it or not, there are still some business owners who believe that investing in marketing is a waste of money. Those who understand the benefits of marketing, especially digital marketing,...

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How to Increase Brand Awareness Online with Digital Media

We live in a highly competitive world. Technology has evolved so rapidly that even the newest, most innovative products now have competitors right off the bat. Standing out from the crowd can be...

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How Digital Marketing Keeps Your Brand Interesting and Engaging

The ground rules for expanding your target audience are constantly changing. Social media campaigns, using influencers, and following trending topics are just some of the many concepts that chal...

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Steps to Brand Gets Noticed with SEO and Social Media Marketing – R6S

When you’re on your way to work and want to stop somewhere for coffee, the first place you’re likely to think of is Starbucks. When you have a cold and need a tissue, you probably don’t ev...

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Why Your Digital Branding is Vital to Your Career

As business executives and leaders, we spend most of our energy on the company, and we tend to forget that we’re actually part of the brand. If you value the brand of your business, you need t...

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Four Professions Will be Changed Due to Digital Revolution – R6S

We all feel a little sad thinking about those old horse and buggy-makers looking at the Model T rolling down the road in mass. It's even entertaining reflecting on the old and outdated jobs l...

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Pokémon Go for Digital Marketing and New Ways to Grow Business

Pokémon Go is a new game taking the country by storm. It gives people the opportunity to live out their childhood dream of capturing Pokémon in the real world.What does this mean for marketers...

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What is Crowdfunding and How is it Used for Small Business Marketing?

Sliding in under most entrepreneur’s radars, the Jump Start Our Business Startup Act (JOBS Act), gives startups the opportunity to raise capital through equity crowdfunding. Don’t Let the...

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Are Your Traditional Marketing Strategies Incredibly Stupid or Not

My favorite coffee mug features a photo of the time-honored tradition of the Running of the Bulls, an event in which grown people purposefully put themselves in the path of raging animals ...

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Seven Deadly Sins of Digital Marketing

You’ve been in this business a long time. Long enough to see companies making the same mistakes over and over. Whether it’s a restricting marketing budget or a lack of vision, businesses suf...

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Virtual Reality in Digital Marketing | R6S

Thanks to CES, Digital Hollywood, and numerous other conferences, I’ve been able to experience many virtual reality options. While marketers have been quick to exploit this new frontier, I’m...

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Top Digital Marketing Agency Published in California Broker | R6S

In a recent issue of California Broker Magazine, Ash Sobhe, CEO of R6S, the premier digital marketing agency, details the modern way for brands to pull traffic and leads toward them. Internet ma...

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Is Your Brand Identity Distinct on Social Media | R6S

Social media—you’ve been on it, you engage with it, you hate it because it can distract, yet you love it because it engages you, informs you (sometimes more than you care to know), and it br...

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Digital Marketing and Internet Algorithms can be Gender Biased

A recent report from Carnegie Mellon University that compared results of nearly identical job-seeking profiles rattled our perception of gender bias online. After all, we’d all like to think t...

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