What Viral Marketing Does for Small Businesses:
What Viral Marketing Does for Small Businesses:
What Content Marketing Does for Small Businesses:
What Social Media Marketing Does for Small Businesses:
What is influencer marketing? Well, in any industry, how you advertise and market your product has a lot to do with what other people are saying about your product. If the people talking about..
The world of SEO is vast, and there are many different factors to keep in mind when optimizing your website. However, does this apply for an ecommerce website? Does traditional SEO apply here, and..
If marketing and advertising are what gets people to notice you, branding is what ensures they will always recognize you.
During introductions, most of us try to make a good first impression. However, it’s often overlooked that this is equally as important when it comes to websites. During the first minute or so, a..
Online content marketing is hot right now. Companies today are more willing to expand their marketing budget and you have to be aggressive if you want to get a piece of the pie.
In this day and age, social media should be an important part of every company’s marketing campaign, no matter their size or industry.
With the new year here, brands have much to gain from social media marketing and even more to lose if they fail to adopt a viable strategy as the times change.
With the expansion of internet businesses, online networking has swiftly overshadowed connecting with potential partners face to face. This is understandable for a number of reasons. Instead of..
When you start working with a new online marketing agency, there's always the question of what items you need to provide and how much you need to give an outside agency access to. This is called..
Online marketing is a constantly changing industry. While it used to be as simple as planning a campaign and executing it, the growth of the digital medium have made things a bit more complicated.
Running a business is time-consuming and hectic. You have to deal not only with the day-to-day, but also the marketing, advertising and social media components of your brand. This cannot only take..
B2C companies (business to consumer) have become increasingly popular with the rise of the Internet, which has enabled both large and small-business owners to reach a bigger audience and increase..
Who is your audience? What is your core target market? What demographics are you trying to reach? Most businesses already have an answer to these questions. But what about new markets? When..
You have probably seen other companies spread around the internet, seemingly out of the blue. For example, there may be a new product video or other content that gathers ten million hits over..
Every company will probably experience a customer complaint or setback during their time doing business. These can range from very small complaints that have a minor impact, to extensive and..
Amazon. Starbucks. Apple. Off the top of our heads, we can all think of brands that have a loyal group of consumers. Most of the time these loyal customers recommend their favorite online shopping..
A major and often missed opportunity I have seen companies make is letting their online press room lag behind other pages on their site. The rest of the site covers basic pages from blogs filled..
In the days before the internet, sales were made with some kind of human interaction. People would go to stores or buy over the phone, but we now live in a digital world. This means the way..
In an ever-changing market, companies are constantly regulating their marketing strategies to reach their target audience. Means, method, and execution strategies all evolve. However, the one..
A company’s market share is one of the most important aspects of doing business in a highly competitive world. Yet, despite its importance, many companies ignore market share and instead focus on..
Being able to make a product exciting to the right audience is key to what we do. But how can we make a boring product catch on and be engaging?
How Outsourced Digital Marketing Can Help You Increase Local Sales Without Significantly Increasing Costs
Last week, Facebook launched itself into the middle of the ongoing adblock debate. The social network revealed its plans to thwart adblock technology by making their ad requirements identical to..
Inspirational quotes and cats aren't all social media consists of. Many industry leaders don't see the intricate impact of social media on their company's SEO, branding, PR, and marketing..
When you’re running a business, time is precious. Marketing, social media, and promotion of your brand are essential but such activity can take up a large percentage of the company’s time not to..
We are in the age of a global technological burst. Technology is changing and evolving faster than ever, and keeping your business up to date with this growth requires being able to adapt to..
Businesses and brands are always evolving in order to survive in the ever-changing online marketplace. They must continuously interact with the online world to meet the transient consumer demand...
Believe it or not, there are still some business owners who believe that investing in marketing is a waste of money. Those who understand the benefits of marketing, especially digital marketing,..
When you’re on your way to work and want to stop somewhere for coffee, the first place you’re likely to think of is Starbucks. When you have a cold and need a tissue, you probably don’t even think..
The ground rules for expanding your target audience are constantly changing. Social media campaigns, using influencers, and following trending topics are just some of the many concepts that..
We live in a highly competitive world. Technology has evolved so rapidly that even the newest, most innovative products now have competitors right off the bat. Standing out from the crowd can be..
As business executives and leaders, we spend most of our energy on the company, and we tend to forget that we’re actually part of the brand. If you value the brand of your business, you need to..
We all feel a little sad thinking about those old horse and buggy-makers looking at the Model T rolling down the road in mass.
Pokémon Go is a new game taking the country by storm. It gives people the opportunity to live out their childhood dream of capturing Pokémon in the real world.
Sliding in under most entrepreneur’s radars, the Jump Start Our Business Startup Act (JOBS Act), gives startups the opportunity to raise capital through equity crowdfunding.
My favorite coffee mug features a photo of the time-honored tradition of the Running of the Bulls, an event in which grown people purposefully put themselves in the path of raging animals bent..
Thanks to CES, Digital Hollywood, and numerous other conferences, I’ve been able to experience many virtual reality options. While marketers have been quick to exploit this new frontier, I’m..
In a recent issue of California Broker Magazine, Ash Sobhe, CEO of R6S, the premier digital marketing agency, details the modern way for brands to pull traffic and leads toward them. Internet..
Social media—you’ve been on it, you engage with it, you hate it because it can distract, yet you love it because it engages you, informs you (sometimes more than you care to know), and it brings you..
You’ve been in this business a long time. Long enough to see companies making the same mistakes over and over. Whether it’s a restricting marketing budget or a lack of vision, businesses suffer when..
A recent report from Carnegie Mellon University that compared results of nearly identical job-seeking profiles rattled our perception of gender bias online. After all, we’d all like to think that..